Barriers to Buying Green Among Businesses

Special focus on Technology 		Price: $495
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Partial summary: Decision-makers report that the process of being greener is confusing because of a lack of clear market and product information. The number one concern among business and technology decision-makers is Greenwashing: being misled regarding a company's environmental practices or the environmental benefits of a product or service. This fear limits decision-makers' consideration of greener IT products and services, and the lack of clear information leads to uncertainty in the green business landscape.

Recognizing the complexity of green, in this report, Hansa|GCR elaborates on the multidimensional nature of a greener corporate commitment, which muddies the view of the green business technology landscape. The report underscores the current market environment and the prevailing lack of consensus around what constitutes a green technology leader. The report also offers insights regarding the difficulties and challenges decision-makers face in their efforts to green their IT organizations.

Methodology: This report is derived from Green TECHpulse TM '08 business study done by Hansa|GCR in the earlier part of 2008 among businesses in the US. A total of 600 decision-makers representing 300 midsize organizations with 100-999 employees and 300 enterprise organizations with 1,000+ employees completed a Web survey.

Table of Contents:
  1. Introduction
  2. No Clear Consensus. Here we explore the relative importance of four green pillars/factors effecting the green positioning of an organization - greenhouse gas emissions and carbon footprint; resource conservation, recycling and waste reduction; organizational commitment to environmental stewardship; green, products and services.
  3. Greenwashing. Here we talk about importance of purchase barriers limiting growth of green IT. Further we also explore the familiarity and importance of green organizations and role they could play.
  4. Conclusions and Recommendations
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