Green TECHpulseTM ’08 Premium Business Recommendations |
Price: $2,495 Buy Now |
Partial summary: The complete Hansa|GCR Green TECHpulse TM '08 business recommendations provide our unique multidimensional ratings and rankings of major IT technology providers and never-before documented insights into how green influences brand perception and how specific environmental considerations affect IT-related purchasing decisions. Not surprisingly, results show that greener IT investments are driven primarily by the desire to reduce energy and resource costs. Constraining factors influencing greener IT adoption include concerns about Greenwashing and a lack of tools or information sources to evaluate products and make better-informed green business decisions. Beyond these observations, however, lies the rest of the story in terms of how green influences the heads and hearts of IT decision makers. This is where marketers have an opportunity to own a position around green and affect preference for their products.
This unique analysis provides insights regarding the importance of green as an essential business issue confronting C-suite, marketing, sales and business executives: 1) Actionable ideas to help technology companies market green products and services to affluent households. 2) Innovative interpretation of what does and does not affect brand perception related to green consumer technology. 3) Deep-dive into the mindset and preferences of consumers showing how they weigh and factor green into their decisions and preferences for products and services.
Methodology: Green TECHpulse'08 TM Business survey was done by Hansa|GCR in early 2008 among businesses in the US. A total of 600 decision-makers representing 300 midsize organizations with 100-999 employees and 300 enterprise organizations with 1,000+ employees completed a Web survey.
Table of Contents(8 pages):- Key Findings. Hansa|GCR presents the most salient and actionable research findings in the key findings section of the recommendation.
- Green as a Business Issue. This section discusses the role of environmental considerations as driving factors for business decision maker attitudes and viewpoints toward sustainability and green issues. Hansa|GCR further explores the extent to which businesses are willing to commit to green and how they are organized around environmental considerations, including initiatives, corporate policies and sustainability plans and the degree to which the latter are influencing green purchase preferences.
- Companies are Buying Green Technology.
- Green is a Head-and-Heart Issue
- Green Begins at Home.
- Green Is Complex. Recognizing the complexity of green, in this section Hansa|GCR elaborates on the multidimensional nature of a greener corporate commitment, which muddies the view of the green business technology landscape. The report underscores the current market environment and the prevailing lack of consensus around what constitutes a green technology leader. The report also offers insights regarding the difficulties and challenges decision makers face in their efforts to green their IT organizations.
- Green is a Process.
- Conclusions and Recommendations. This final section provides actionable recommendations a technology company can use to build its brand image, boost preference for its products, and establish itself as a market leader and preferred vendor for greener IT-related products and services. Appendix: The appendix provides additional details about the Hansa|GCR research methodology as well as additional profile and firmographic information
| Price: $2,495 | Buy Now |
Other reports in this series:
What are Green Consumers Looking For? $495
Green Consumer Technology Buying Behavior $495
Green TECHpulse TM ’08 Premium Consumer Recommendations $2,495
