Green TECHpulse®
Hansa|GCR created an annual study to benchmark Green technology purchasing in 2008. In its first year, Green TECHpulse® was done in the US only across consumers and businesses. The study was designed to assess the Green tech spending priorities today and in the future, to better understand purchase drivers and barriers to explore Green tech leadership and to identify what proof points mean Green credibility with purchase decision makers.
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Green TECHpulse® - Business
Respondents for the 2008 study were employed by organizations with 100 plus employees, with a concentration of 300 cases from small to medium sized businesses and 300 cases from enterprise-sized businesses, defined as companies with 1,000+ employees worldwide. All respondents had at least substantial influence on the final purchase decision for desktop computers, laptop computers, servers, external storage, printers and multifunction devices, networking hardware and components, or mobile devices. Reacting to the findings of the study, Patricia Calkins, Xerox vice-president for Environment, Health and Safety, said, “being smarter about paper use is a win for the environment and for the bottom line, so it is no surprise businesses would zero in on improving their performance in that area”. Xerox is one of the sponsors to Green TECHpulse®. More coverage on Green can be read in our news section. In 2009 Owing to the success and reception of the 2008 study, Hansa|GCR plans to expand Green TECHpulse® in 2009 to cover Europe and Emerging Markets. For more details write to green@hansagcr.com
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Green TECHpulse® - Consumer
Respondents for this study represent affluent households with annual income of at least $50,000. A total of 1,200 individuals participated in the survey: 800 from households with annual income of $50,000 to $120,000 and 400 from households with annual income of $120,000 or more. All respondents had made a home technology purchase such as computers, digital cameras, or mobile phones within the past 18 months. All had at least substantial influence on the final purchase decision. Reacting to the findings of the study, Heather Clancy, an award-winning business journalist in the New York area with close to 20 years experience in the high-tech industry, said, “There are a ton of really illuminating stats in this report but two things really stuck out for me in the presentation, given my long background in covering tech companies. Here’s the first one: When asked to cite the company that they believed was synonymous with green IT (an unaided question), the survey respondents’ most frequent response was “None.”…and second… the surveyed businesses placed a higher priority on the green-ness of their printers and multifunction devices than they did on their data centers. Read more here. More media articles on Green TECHpulse® can be read in our news section. In 2009 Owing to the success and reception of the 2008 study, Hansa|GCR plans to expand the study in 2009 to cover Europe and Emerging Markets. For more information, please write to green@hansagcr.com
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