Our focus is centered on the nexus of supplier and retailer. How these partners work together determines if experiences that captivate new and loyal customers alike can be created.
To drive the best possible real-world performance, we employ leading edge techniques (e.g., experience mapping) that identify pain points so they can be removed or minimized, enabling you to build powerful, long-lasting emotional bonds with your target audience.
To optimize brand lifecycles, we provide an array of services that address areas like promotions assessment, communications effectiveness, and line optimization.
We also help CPG clients enhance their retail partner relationships. Our approaches can measure the total retailer relationship or drill down into specific areas of marketing, operations, and store management. Hansa | GCR clients have deeper relationships with retailers than their peers, uncover more profitable partnering opportunities, and gain significant preference.
Sample research support includes:
- Customer experience research for a multitude of North American and global CPG companies and retailers
- Brand tracking for one of the world's leading beverage companies
- Product ideation and concept development programs for a global food company
- Concept screening for a large consumer goods company
- New product opportunity research for a leading breakfast food company
- Store design and store-of-the-future research for a major grocery store chain and a regional drug store chain
- Brand preference studies for a soft drink firm
- Line optimization research for a global food company
- Optimal price point analysis for a global beverage company
- Impact of Green on product communications research for a global food and beverage company
- Packaging analysis for a global food and beverage company
- An advertising testing program for a global paper goods company
- Global segmentation research for multiple CPG and retail firms
