The Customer Experience in Energy & Utility firms
Hansa | GCR principals have supported the world’s leading energy and utility firms.
The world's energy and utility industries have to juggle supply and demand issues at a time when we are increasingly sensitive to both energy security and environmental stewardship.
Our passion is helping companies successfully navigate this dynamic balance, while keeping front and center the pervasive question of how to differentiate and ensure customer needs are met.
Building customer equity is critical to firms competing for customers in downstream oil businesses as well as for a utility striving to enhance public support for its next rate hearing with the PUC. Hansa|GCR brings innovative approaches to gaining insight about customers and methods for building customer relationship equity that go beyond traditional, non-action oriented satisfaction benchmarks.
Sample research support includes:
- Customer focus execution support for a leading electric utility
- Impact of Green/Sustainability issues on product and service communications research for multiple utilities and energy firms globally
- Measurement of customer satisfaction with emergency response services for a major utility
- Relationship strength measurement for a major energy producer
- Customer service enhancement and customer focus strategy implementation for a top global energy services firm on multiple continents
- Evaluation of a solar power initiative for an electric utility
- Research on agricultural customer interests in participating in a utility-sponsored program
- Brand strategy research for a major energy producer
- An advertising testing program for a major energy company
- Modeling and segmentation to determine target audience and optimized offers for specific initiatives for multiple utilities globally
