Building customer equity is critical to firms competing for customers in downstream oil businesses as well as for a utility striving to enhance public support for its next rate hearing with the PUC. Hansa|GCR brings innovative approaches to gaining insight about customers and methods for building customer relationship equity that go beyond traditional, non-action oriented satisfaction benchmarks.
Sample research support includes:
- Customer focus execution support for a leading electric utility
- Impact of Green/Sustainability issues on product and service communications research for multiple utilities and energy firms globally
- Measurement of customer satisfaction with emergency response services for a major utility
- Relationship strength measurement for a major energy producer
- Customer service enhancement and customer focus strategy implementation for a top global energy services firm on multiple continents
- Evaluation of a solar power initiative for an electric utility
- Research on agricultural customer interests in participating in a utility-sponsored program
- Brand strategy research for a major energy producer
- An advertising testing program for a major energy company
- Modeling and segmentation to determine target audience and optimized offers for specific initiatives for multiple utilities globally
