Building customer equity is critical to firms competing for customers in downstream oil businesses as well as for a utility striving to enhance public support for its next rate hearing with the PUC. Hansa|GCR brings innovative approaches to gaining insight about customers and methods for building customer relationship equity that go beyond traditional, non-action oriented satisfaction benchmarks.

Sample research support includes:

  • Customer focus execution support for a leading electric utility
  • Impact of Green/Sustainability issues on product and service communications research for multiple utilities and energy firms globally
  • Measurement of customer satisfaction with emergency response services for a major utility
  • Relationship strength measurement for a major energy producer
  • Customer service enhancement and customer focus strategy implementation for a top global energy services firm on multiple continents
  • Evaluation of a solar power initiative for an electric utility
  • Research on agricultural customer interests in participating in a utility-sponsored program
  • Brand strategy research for a major energy producer
  • An advertising testing program for a major energy company
  • Modeling and segmentation to determine target audience and optimized offers for specific initiatives for multiple utilities globally