Healthcare issues such as the protection of patient records, process automation, the provision of remote services, acceleration of innovation and research needs, drug pipeline management, core-function outsourcing, direct to consumer advertising, and others have an impact on industry behaviors, and ultimately on the customer experience and corporate profits.
The Hansa|GCR team of seasoned researchers can support many kinds of business objectives such as understanding the primary barriers and opportunities for product innovation, increasing brand attraction, enhancing provider relationships, and more. Our work allows our clients to make sound strategy, brand, sales, and marketing plans, and to be able to change course as painlessly as possible when market conditions change.
Sample research support includes:
- Global patient experience research for a multitude of global pharmaceutical, medical equipment, health insurance, and hospital firms
- Global analysis of a new product for a major medical device manufacturer
- Ad and concept testing for a leading pharmaceutical firm
- Support to a global pharmaceutical company to develop an innovative market positioning program aimed at a specific cohort and its attending health needs
- Implementation of a customer-focused strategy for one of the leading hospital systems in the United States
- Brand analysis for a hospital services consortium
- New product qualitative exploration for a major pharmaceutical firm
- Employee survey of health insurance benefit plans for a major hospital
- Competitive analysis of a new product in a designated segment for a pharmaceutical firm
- Global brand equity tracking for multiple major drugs at many major pharmaceutical companies
- Global physician segmentation research for many major pharmaceutical and medical equipment firms
- Global e-detailing testing for multiple pharmaceutical and medical equipment firms
