Welcome to the Hansa|GCR Press Center

Webinar Event: Greener Product Purchasing, Business As Usual? September 14, 2010

Join Hansa|GCR leaders for sustainability & green market insights and research as they present an ISSP webinar on Greener Product Purchasing on Tuesday September 21, 2010.
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Webinar Event: Why Basing Business Decisions on Customer Satisfaction Research is Fraught with Peril May 27th, 2010

Thanks to those of you who joined Hansa|GCR VP of Client Services Jenn Falco today as she discussed the significant gaps left by traditional customer satisfaction approaches and shared new thinking on how to measure, understand, and profit from customer relationships.
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Data Center Transformation a Top Priority in 2009 for CIOs – HP sponsored Hansa|GCR Survey www.hp.com
December 18, 2008
New global research reveals that 84 percent of technology organizations are planning to implement a data center transformation (DCT) project in the next 12 months, primarily to lower costs and reduce business risk.
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Data Center Transformation a Top Priority in 2009 for CIOs – HP sponsored Hansa|GCR Survey www.blogs.zdnet.com
November 5th, 2008
Green TECHpulse 2008 survey, which set out to assess current and future green tech buying intentions, capturing the opinions of business technology decision makers at 600 organizations that were at least midsize in stature (more than 100 employees).
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Environment Becomes Priority in Tech Buying Deciaions www.channelinsider.com,
September 10, 2008,
by Pedro Pereira

Buyer attitudes are likely to put pressure on solution providers to go green per a study by Hansa|GCR...
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Spotlight, "Paul Schwarz" Portland Business Journal

Paul Schwarz, Vice President, sustainability research & green market insight; Hansa|GCR, Portland, Oregon.
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Tech Purchasers committed to 'Green,' Women More Environmentally Conscious MarketingCharts.com

Nearly two-thirds (64%) of business technology purchasers agree that being perceived as “green” helps their brand image, and the same percentage of affluent consumers (64%) say ...
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Women Managers Make Greener Business Decisions by Christine Lepisto, Berlin on 07.17.08, BUSINESS & POLITICS (news)

A new battlefront has opened on the struggle for equal employment opportunities for women: Female decision makers are more environmentally-conscious than males.
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Former Synovate Loyalty Leader Joins GCR (now Hansa|GCR) as President MrWeb.com, Daily Research News, January 31, 2008

Wayne Marks has joined US-based Gartner offshoot GCR Custom Research (now Hansa|GCR) as President, reporting to Ashok Das, CEO of parent company Hansa Research.
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Mobile user? Vista could actually save you money! Technet Blogs, by Matt McSpirit, September 10, 2007

Compared with XP, I really do believe that Vista has upped the ante in terms of mobility functionality. Having all of the laptop related commands in something like the mobility center, gives me very easy and efficient access to all the controls I need to configure my laptop when on the move
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Vista offers $605 savings annually over XP on mobile PCs, study says Vista.Blorge.com, by Ruben Francia, September 6, 2007

The total cost of ownership (TCO) of Windows Vista mobile PCs is 14% lower than that of Windows XP, a Microsoft sponsored study said.
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Symposium: Attitudinal and Behavioral Differences Between Consumers and Businesses Toward Green Anaheim, CA - October 15, 2008

In October 2008, Hansa|GCR presented "Attitudinal and Behavioral Differences Between Consumers and Businesses Toward Green" at The Market Research Event, hosted by the Institute for International Research.
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Hansa Marketing Services Launches Advanced SEO Services Chicago, IL – July 8, 2008

Hansa Marketing Services USA, today introduced their Search Engine Optimization Services to help Websites stand out in Internet searches by improving coding, structure and presentation.
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Consumer Technology Purchasers Are Turning To Green Portland, Ore., August 7, 2008

Hansa|GCR, a leader in customer experience research and analysis, today announced results of their first annual Green TECHpulse™ ’08 study. Surveying 1200 affluent household decision-makers, the study looked at how the evolving green trend impacts consumer technology purchasers and examined Green consumer technology leadership and perceptions.
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Former Synovate Loyalty Leader Joins GCR as President MrWeb.com, Daily Research News, January 31, 2008

Wayne Marks has joined US-based Gartner offshoot GCR Custom Research as President, reporting to Ashok Das, CEO of parent company Hansa Research.
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GCR Custom Research Names President Filed by: Barbara @ 2:16 pm Tekrati Weblog, January 28, 2008

GCR Custom Research, part of the R K SWAMY + HANSA group of companies, today announced that Wayne A. Marks has joined the firm as President.
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GCR Custom Research Hires President Wayne Marks Accepts Post as GCR's President PORTLAND, Ore., January 21, 2008

GCR Custom Research, a leader in global market research, today announced that Wayne A. Marks has joined the firm as President.
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