We have deep experience in solving business needs with a honed set of qualitative research methods.
Your company’s research questions are unique, and our approach to solving them will be customized for each engagement.

Your Company’s Strategic Questions

  • What do our customers want that we aren’t providing?
  • What are customers trying to accomplish or avoid with our product?
  • What gets in the way of customer purchase or a great customer experience?
  • What do customers think about when they see or hear about our brand? Is our brand helping or hurting us?
  • Who are our customers? How can we characterize or communicate with them?

Hansa’s Research Techniques

  • One-on-one in-depth interviews
  • Customer personas
  • Focus groups
  • Online forums & moderated discussions
  • Customer journey mapping