We have deep experience in solving business needs with a honed set of quantitative research methods.
Your company’s research questions are unique and our approach to solving them will be customized for each engagement.
Your Company’s Strategic Questions
- What drives customer loyalty?
- What products or processes must we improve so we can grow our business?
- What is the ideal package of products our customers would value?
- What messages are relevant and credible with customers? Which will encourage trial or additional spend?
- Who are our customers? How can we characterize or communicate with them?
- What is the optimal price for our products and services?
- What do different customer groups want? How do we appeal to them?
- How do we compare with our competitors?
- What do customers and non-customers think about our brand?
Hansa’s Research Techniques
- Concept testing
- Conjoint; adaptive conjoint; MaxDiff
- Factor analysis, drivers analysis
- Shapley value analysis
- Price cascades
- Perceptual maps & correspondence analysis
- Structural equation modelling
