We invite you to learn more about the following specialties of Hansa|GCR:
- Customer and prospect research to improve market share, customer retention and growth, and customer profitability
- Brand research to understand and improve brand awareness, equity, and competitive brand position
- Product and process innovation to improve success rates and customer adoption, and develop marketing communications
- Customer experience management consulting to develop customer strategy, integrate the voice-of-the-customer in the business, and apply customer insight to business process improvement
Sustainability (a.k.a. "Green")
- Custom qualitative and quantitative research to understand customer and market attitudes and expectations, improve authentic product and brand positioning on green attributes, and develop pricing strategy
- Green TECHpulse®, our proprietary syndicated research on business and consumer buyers of a wide range of technology products, focused on their behavior and attitudes related to sustainability and the way these factor into their corporate/brand perceptions and technology buying decisions
Multi-country and Emerging Markets
- Custom qualitative and quantitative multi-country research using our network of hand-picked regional and local partners so you get the best for each market
- Custom qualitative and quantitative emerging market research related to critical business issues in emerging markets such as market entry; marketing communications strategy and content; customer needs, circumstances, spending patterns, and purchasing influences/motivations; urban versus non-urban segmentation; competitive brand positions (especially national/local brands)
