Specialties

Hansa|GCR has a core of specialty practices to bring our clients the best thinking, methods, and results. These specialties, which continue to evolve, are based on:

  • Years of collaboration with clients to address the specific needs of their business
  • The education and career experience of our colleagues within the firm
  • Specific investment in product development including research-on-research, beta testing, and on-going improvement

We invite you to learn more about the following specialties of Hansa|GCR:

Customer Experience

  • Customer and prospect research to improve market share, customer retention and growth, and customer profitability
  • Brand research to understand and improve brand awareness, equity, and competitive brand position
  • Product and process innovation to improve success rates and customer adoption, and develop marketing communications
  • Customer experience management consulting to develop customer strategy, integrate the voice-of-the-customer in the business, and apply customer insight to business process improvement

Sustainability (a.k.a. "Green")

  • Custom qualitative and quantitative research to understand customer and market attitudes and expectations, improve authentic product and brand positioning on green attributes, and develop pricing strategy
  • Green TECHpulse®, our proprietary syndicated research on business and consumer buyers of a wide range of technology products, focused on their behavior and attitudes related to sustainability and the way these factor into their corporate/brand perceptions and technology buying decisions

Multi-country and Emerging Markets

  • Custom qualitative and quantitative multi-country research using our network of hand-picked regional and local partners so you get the best for each market
  • Custom qualitative and quantitative emerging market research related to critical business issues in emerging markets such as market entry; marketing communications strategy and content; customer needs, circumstances, spending patterns, and purchasing influences/motivations; urban versus non-urban segmentation; competitive brand positions (especially national/local brands)