Technology Research

Hansa|GCR excels at providing custom research solutions to decision makers and end users of technology products - both business and consumer. Hansa|GCR's extensive industry background drives innovative approaches to our clients' most critical questions. We employ an array of qualitative and quantitative methodologies to help our technology industry clients launch products, validate business initiatives, explore customer relationships and develop brand strategies.

Business Technology Issues We take pride in our depth of knowledge regarding the technology space. We have helped organizations ranging from enterprises to start-ups with our state-of-the-art deliverables. In the past year we have worked on dozens of projects addressing the following issues:

  • Web 2.0: Blogs, Wikis and Podcasts
  • Green Computing
  • Industry-Specific Software, Including SaaS
  • SOA (Service Oriented Architecture)
  • Microprocessors and Semiconductors
  • Security Hardware and Software Solutions
  • Desktop and Laptop Computers
  • Imaging and Printing Devices
  • Mobile Communication and Handheld Devices
  • Network Infrastructure
  • Server Deployment and Virtualization
  • Disaster Recovery and Business Continuity
  • IT Professional Services
  • Telecommunications
  • Infrastructure Software
  • End User Software Applications

Consumer Technology Issues Consumer usage of technology is expanding and changing at a faster pace than ever. Understanding consumer opinion, usage patterns and brand awareness is critical to effective communication and selling to the consumer market. Our clients include multinational corporations with extensive consumer product offerings — to companies testing new media for the first time. We have helped organizations ranging from enterprises to start-ups with our state-of-the-art deliverables. Our recent work includes projects that focus on the following areas:

  • Social Networking
  • Gaming, Online and Console
  • Lifestyles and Technology Use
  • Consumer Mobile Devices
  • Home-Based Offices and Home Office Technology
  • Personal Computing, Storage and Related Peripherals
  • Personal Software
  • Digital Entertainment Technology
  • Digital Cameras and Image Sharing
  • Digital Home Systems
  • Home Networking