White Papers, Reports and Articles
What are Green Consumers Looking For?
A report on expectations of environmentally conscious Green consumers of North America.
Download Report
Creating Emotional Bonds
An interesting point of view on how brands create an emotional connect with us.
Download Article
The Opportunity for Customer Research - Consider Context
A perspective on customer context as a window to deeper insight.
Download Report
Time and Motion Study
Examination of user experience with and reactions to three different oscilloscopes through a series of technical tasks.
Download Report
What Do Customers Really Care About?
Customers have varying needs: Understanding how to categorize, prioritize, and communicate those needs must be the guiding purpose.
Download Report
Five Things You Must Do
Thoughts on assessing the effectiveness of your customer satisfaction survey or system to achieve better results.
Download Report
Serviceguard
Hansa|GCR in-depth interviews with users of HP Serviceguard Solutions examined product use, benefits and risks.
Download Article
Is Green a Fad?
A perspective on green as a dynamic and possibly evolving variable that is growing in significance.
Download Article
What's Driving Consumer Green Purchases?
An overview of consumers' perceptions of benefits from green-focused activities and purchases.
Download Article
Rural Consumerism in India
A report on how consumption and usage of products and services has grown in rural India over the last few years.
Download Report
What's Your Green Strategy For Talking With Customers?
Study highlights from the Green TECHpulse® study for those marketing on a green position or message.
Download Article
Managing Your Brand
Brand promise is the differentiator but the customer experience must be consistant from touch point to touch point. A quick read on managing your brand to meet your brand promise.
Download Article
How Can Marketing Help Beleaguered Salespeople?
A perspective on the vital role of marketing in the sales process.
Download Article
Reducing TCO with Windows Vista™ — Quantified Savings for Mobile PCs
Reducing the Total Cost of Ownership associated with Mobile PCs (notebook PCs, Tablet PCs, and
Ultra-Mobile PCs has become a critical challenge for many businesses.
Download White Paper
